What Google Plus can do for your Website

How can Google Plus help your business?

It is natural for a company to favor its own products when creating other products of mass appeal. The Google search engine has long been the gold standard by which other search engines have been measured. The importance of Google to the online content industry was shown when Google changed its search algorithms in a way that rewarded good content and discouraged keyword stuffing and spamming.

The most recent algorithm update was called Penguin. With the Penguin update in place, more website owners are looking for ways to get their websites higher up on the search result pages for Google searches. One way that can be of help is to use Google+.

Google+ is Google’s answer to Facebook, but with more  focus on creating connections between people and businesses. One of the ways that you can potentially get your website to show up higher in Google search engine results is to list your website on your Google+ profile page and then get as many people to become your Google Plus friend as possible. The more people that circulate your website address, the more improvements you will see in your search results will be. Since this is all tied directly to Google, the results can be seen in a matter of just weeks rather than months and it is an effective way of improving search results.

Another way to use Google Plus to your advantage is to make sure that you claim authorship of all of the content you post on your Google Plus page. This will help you to get your content to get seen ahead of even some of the more popular blogs on the Internet. It will help you get your name, your company name, your website and your keywords all pushed up higher on search engine results pages. It will also help you to associate your name with your website so that you can take advantage of all of the new Google Plus friends you are adding on a regular basis.

How have you used Google+ for you business?