Some Background

One of our ex-clients from over 10 years ago (circa 2005) posted a negative review about our company on Yelp back in late 2014. The first reaction was one of dismay. How the heck did we end up with such a review, and that too on Yelp? We decided to let emotions settle down and after a few days, we sat back and re-analyzed the situation and decided that it was not as bad as it had initially seemed. After all, this review was a complete lie and we had more than enough proof in the form of emails dating back to 2004 that substantiate that. We also discussed the issue

After two and a half years with the help of Sir Linksalot, we finally upgraded our website.

There are many reasons as to why we did not do it for soo long. Some valid. Some not.We learned some very harsh lessons and we wanted to share them.

During this time, we learned some very harsh lessons and we want to share them with you.

So, here goes…

What do you think happened when we did not update our website? Our rank dropped on all search engines. That was expected.

We lost a ton of traffic. That too was expected. Our inbound leads dried up. That, also, was no