With pay per click, also known as “PPC”, ads are shown on search engine pages and on other websites in the Sponsored Listings area and you only pay when a visitor clicks on your advertisement. Your ad only appears in response to certain keywords that you have selected.
All major search engines and social networking websites offer pay-per-click advertising and typically have comprehensive online interfaces for setting up and starting your campaigns.
Because a “click” can cost as little as $0.05 and there is little or no upfront investment, pay per click is very accessible to most everyone.
Yet PPC has its own set of rules, which need to be understood to get the right results. When we discuss PPC campaigns with our customers, we point out the subtle interplay between a number of different factors.