Website content is the “stuff” that goes on your website: text, pictures, images, videos, social updates, graphics and other relevant material. Good content tells compelling stories, starts & maintains conversations and creates lasting interest. Content development can be a painful task for most people and because of that, it is not usually given the attention is requires and deserves. Along with design, it is the content on your website that attracts visitors and keeps them there.
Consider Amazon.com. Their content is made up of products and related reviews and it is the presentation of this content, its relevance and how it ties together that brings millions of people to Amazon.
Content development must keep your audience in mind and must follow search engine optimization (SEO) guidelines for proper crawling and efficient indexing. At Arnima, we understand the importance of good content and our team of marketers, writers, designers and other professionals will work with you to create compelling content for your website that will attract visitors to your website and keep them there.
Social Updates, Tweets & Such
Social updates invite conversation, discussion and further sharing. Many business use social media marketing as part of their marketing strategy by posting regular updates to their social profiles. Whether you post updates every few minutes, or daily, or even weekly, these updates need to be regular and also need to convey your message succinctly and clearly without being long-winded. We can help you plan an ongoing social update strategy and we can also assist you in publishing these updates on your social profiles via social media marketing.