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Leveraging Your Expertise Through Social Media

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Leverage Your Expertise through Social Media

While many people use social media for their own personal endeavors, whether to communicate with friends, share their favorite articles and stories, or connect with their next potential employer, an increasing amount of users are also looking to these social platforms to do business. Here’s how you can leverage your expertise through social media.

Business owners want to know the different between the 4 major social platforms (Facebook, Twitter, LinkedIn, Google+) and how to leverage each site for their business.

In response to this question, Zintro, a business network that connects clients with experts in a large variety of business areas, has produced this infographic, “Leveraging Social Media To Showcase Your Expertise”, which explains and highlights the key features of the four big social media platforms of today.

How is your business using social media to connect with clients? Which social media platforms is your business using and how did you decide which ones to use?

What Google Plus can do for your Website

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How can Google Plus help your business?

It is natural for a company to favor its own products when creating other products of mass appeal. The Google search engine has long been the gold standard by which other search engines have been measured. The importance of Google to the online content industry was shown when Google changed its search algorithms in a way that rewarded good content and discouraged keyword stuffing and spamming.

The most recent algorithm update was called Penguin. With the Penguin update in place, more website owners are looking for ways to get their websites higher up on the search result pages for Google searches. One way that can be of help is to use Google+.

What Google Plus can do for your Website

Google+ is Google’s answer to Facebook, but with more  focus on creating connections between people and businesses. One of the ways that you can potentially get your website to show up higher in Google search engine results is to list your website on your Google+ profile page and then get as many people to become your Google Plus friend as possible. The more people that circulate your website address, the more improvements you will see in your search results will be. Since this is all tied directly to Google, the results can be seen in a matter of just weeks rather than months and it is an effective way of improving search results.

Another way to use Google Plus to your advantage is to make sure that you claim authorship of all of the content you post on your Google Plus page. This will help you to get your content to get seen ahead of even some of the more popular blogs on the Internet. It will help you get your name, your company name, your website and your keywords all pushed up higher on search engine results pages. It will also help you to associate your name with your website so that you can take advantage of all of the new Google Plus friends you are adding on a regular basis.

How have you used Google+ for you business?

How to Rank High on Bing

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How to Rank High on Bing

How to Rank High on Bing.com

Historically, Google has commanded the largest share of the search engine traffic market. However, that is now changing. Ever since Yahoo started serving up Bing results, it is worth focusing some SEO effort on Bing, especially if catering to US-based traffic. The latest figures from Experian’s Hitwse indicate that Bing’s overall search engine traffic share is creeping up into the 30% range. (Note that this includes both Bing.com and Yahoo).

Before Yahoo starting serving up Bing-powered search results, it may have been more practical to focus primarily on getting a high rank on Google since it commanded the largest share of the search traffic market; for some people focusing as much effort on the much smaller share of Yahoo and Bing (or MSN as it was known before) was often hard to justify. Furthermore, since the search algorithms for Bing and Yahoo are different from Google and can sometimes be in conflict with each other so Bing and Yahoo tended to get less attention.

Things are different now. It is time to take Bing more seriously.

Here are 3 simple tips that will help get websites to rank high on Bing. And since there is some overlap between SEO techniques that apply to Google and Bing, adding these techniques to properly executed SEO should help Google search results as well.

Exact (Keyword) Match Domain Names

Google will often give a higher rank if the search terms exactly match a domain name. Consider our own website, http://www.seo-company-florida.com. As of the writing of this article, it ranks at #1 on both Google and Bing for the search terms “seo company florida” and ranks at #2 on Bing for “seo florida”. This rank is helped by the exact match domain name. Do note that exact match domain names work best with .com, .net, or .org domains and less so for with domain extensions. If you are launching a new website, take the time to see of you can find a domain name (.com, .net or .org) that exactly matches your main search term(s).

Link Quality

Google may not give much (if any) value for the possibly “dirtier” links; Bing does not appear to penalize the “dirtiness” of links as much as Google does so link quality can be a bit lower than Google’s and one can get away with it. However, one needs to tread carefully in this area – it is always best to follow proper SEO techniques and go after links that are of as high quality as possible. Of course this depends on the website being optimized.

Inline Links

SEO for Google is heavily dependent on links. Links from articles, blogs, directories, videos, content pages and all other sources. Google just loves links. When it comes to Bing, things are a bit different. Bing, of course, loves links and places good value on all kinds of links but just not as much as Google. Bing is partial to what are known as “inline links”. So, what exactly are “inline links”? These are links that appear within the content of a web page and within the text of an article or a blog post or a web page. Bing simply does not assign as much value to links from directories, article and video syndication websites.

Consider this:
This is an editorial link that makes sense to the reader because it flows through the content of the paragraph and is contextually correct. Of course, the contextual correctness is not the important thing; it is the fact that the link appears inline within the content that is important. This could be the case with a comment on a blog post, or on a forum

So, to rank high on Bing, one needs to look for these so-called “inline” links. A side benefit will be that since Google simply loves links, the Google rank will also benefit.

Content, Content, Content

Content is and always will be king. In the eyes of the reader and for the search engine robots. Unique content (Google farmer update, anyone?) holds one of the main keys to high SEO rank. Google loves unique content and Bing loves it even more. It is possible to take a 1-page microsite with little content and get it to rank on page one on Google if there are enough backlinks and proper SEO is conducted. Bing prefers content rich websites and it typically does not like to rank sparsely contented websites or pages and tends to disregard the number of backlinks (unless they are inline links). And in order to get inline links, one needs content. Catch 22!

It is important to make sure that the content on a website is relevant and related. If a website ranks in top results served by Google, it is advisable to continue to add unique content pages and link to them from the home page so that the Bing bots can find this content.

We took the time to experiment with the above guidelines. The 3 things that worked well are (1) inline links (2) unique content and (3) exact match keyword domains. This is demonstrated by the rank of http://www.seo-company-florida.com for several search terms. As an added benefit, the above practices will also benefit Google rank. However, one needs to be sure to always follow proper and ethical SEO processes.

Arnima is a Florida SEO company that can help you rank high on Bing and also on Google and other search engines via our Search Engine Optimization Services.