Digital Marketing

Digital marketing (also known as online or Internet) marketing is used to “spread the word” online.

It is how you make people aware of your business on the web, start to trust you, and ultimately buy from you or submit their contact details or their email address or follow you on social media.

Digital marketing boosts your visibility online, increases your website traffic, and generates more business.

Digital Marketing focuses on the following 6 major techniques:

Arnima - Content Marketing - Header

Content Marketing

Today’s Internet users they know exactly what they want, how they want it and when they want it. And what’s more, they don’t have much patience! Most visitors come to your website looking for specific content: information, products, advice, videos, pictures and other material and if they cannot find what they are looking for, they simply leave! It is our job to make sure the that content on your website is interesting, relevant, meaningful, educational and useful so visitors find what they are looking for.

Social Media Marketing

Most everyone has presence on social media and that includes your prospective and actual clients and customers – not just friends and family. Social media marketing has a unique advantage. Some of us may actually be looking for a solution – but the real beauty of social media lies in being introduced to, or exposed to, something that you were not even looking for. In fact, social platforms are the only ones where you “stumble” across a product or service that you may not be looking for actively! So, social presence is a must – from boosting awareness to attracting more interest.

Arnima - Social Media - Header

Attract. Engage. Educate. Convert.

Inbound Marketing That Actually Works.

Arnima - SEO - Header

Search Engine Optimization (SEO)

Unless your website is optimized for search engines, it is unlikely to be found in searches. Search Engine Optimization (SEO) prepares and strategically promotes your website on all major search engines by organically & naturally increasing its popularity. Google uses over 200 different factors to “rank” websites and it is the cumulative effect of these factors that determines where a website actually shows up in search results! Do you have a SEO strategy for your website?

Paid Search & Social Marketing

Paid search engine & social advertising produces immediate results. Search engines and social networks are already provisioned to display ads and listings in strategic areas of your browser window when you are on those sites. Unlike some other forms of Internet marketing, paid marketing works very quickly and gets you almost immediate visibility on the web and is especially helpful when used in conjunction with other forms of Internet marketing to maximize visibility online

Arnima - Paid Search Social Advertising - Header

Ready to Stand Out on the Internet?

We are Here to Help.

Arnima - Internet Marketing - Email Marketing - Header

Email & Other Marketing Techniques

Email marketing has been around for years and remains one of the best converting online channels around. The power of email marketing is even more obvious by how companies like Amazon, or Netflix, or Facebook use them From drip campaigns to email nurturing to educational material, the scope is almost endless. In fact, if you are not using email to engage your customers or prospects, you are doing them a disservice.

Analytics, Tracking & Reporting

The use of various tools to track and measure the outcome of your Internet marketing activities allows us to fine-tune your strategies and campaigns. Would you not want to know who is coming to your website, where they are coming from, what they do when they get there and when they come and go? We use traffic tracking tools, heat maps, performance monitoring and other tools to track, measure and benchmark stats for your website and then use these to fine-tune your online marketing campaigns.

Arnima - IM - Analytics, Tracking & Measuring Concept