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Being able to drive traffic to a website, generate sales, create advertising income and also act as an efficient customer service tool, a blog is fast becoming part of the marketing strategy for most companies worldwide.
Here are the top 9 reasons why you should blog to improve website rank:
1. You become known as an expert in your field
Use a blog to easily share your knowledge and expertise on a specific niche area is a great advantage to a business. A Blog gives you a place where you can write in your own voice and establish yourself as a trusted expert.
2. Blogs get you more traffic from search engines
Search engines love blogs and blog directories because of their built-in notification features and also because bloggers continually add fresh content to their blogs. Blogs also get traffic from highly popular social networking search engines like Technocrati, DIGG and Reddit.
3. Podcasts – easily shared
Podcasting refers to a very low cost medium that enables you to share tailored and targeted content with your audience. Another benefit is given by RSS technology that enables your audience to subscribe to your website podcasts and blogs and pull content they I want from you. Podcasts can also be easily downloaded.
4. Interactive FAQ section
Your blog can also have an interactive FAQ section where customers can ask questions and you can interactively answer them. You’d probably have to store the questions and maintain a customer database. If you were to read the benefits of CRM, you’d know how much this tech can expediate the process. How great would it be to get your questions answered right away!
5. Blogs are free
You can set up a blog in minutes for free using wordpress.com or blogger.com.
6. You can update your blog without a webmaster
Updating your blog with fresh content is easy to do: you won’t need a webmaster to do that for you. You can work at your own pace and you don’t have to spend extra money. If you post valuable information on a regular basis, it will boost your credibility and establish you as an expert in your field.
7. Start a series of How-To articles
You can put up articles and explain various concerns in your industry. This will save your readers time spent looking it up and give proof that your company knows what they’re doing, creating a greater chance for sales.
8. Easily connect with your visitors
Your blog can be a great means of communication between your customers who want to share their comments, feedback, ideas and concerns with you.
9. Blog content density is better than your website’s
As mentioned earlier, search engines give blogs a higher rank and active blogs are indexed on a more regular basis than websites because of continuously available new content.
Have you experienced an improvement in rank since you started blogging?