Internet Marketing Archives

9 Important Elements of a High Quality Website

Here is a visual look at the 9 important elements of a high quality website (extract appears below).

Your website is your main identity on the Internet.

As you design (or redesign) your website, pay particular attention to the following items:

Extract from the Infographic:

Quality Content
1. Don’t scrimp when it comes to content. Quality content is one of the most important elements of your website or blog. So make sure your content is stellar!
2. Good content is meaningful, relevant and useful for your users, educates them and invites sharing and leads to discussions.
3. Search Engines can differentiate between content written

Don’t Stop SEO on Your Website Before You Read This

For a lot of marketing and operations executives or financial controllers, it is normal to start questioning the recurring expense of SEO, especially if it has gone on for what may be perceived to be an extended duration.

Should you stop SEO efforts on your website? It is actually a bit of a difficult question to answer.

If you ask around, you will get different answers.

Most SEO pros might say “never”. Some may say “it depends”. Very few will say “aah, sure, but make sure you really think

Paid Search and Social Advertising vs SEO

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This question comes up quite often when we are discussing web marketing strategies with prospective clients and customers. A lot of people want to know whether it is better to invest in paid advertising (also known as pay-per-click or pay-per-impression advertising) or in organic search engine optimization (SEO) where your website is naturally optimized for search engine rank over time.

In actuality, it is not a matter of selecting one versus

You have a Brand New Website….What Next?

When it comes to Marketing using Internet, visitor traffic is the lifeblood that powers lead generation and this, in turn, fuels sales and ultimately, impacts your bottom line.

The beauty of the Internet is its ease of access for everyone, however, people must be able to find your website on the Internet before they will become visitors! Remember, your website is your main source of leads and credibility…and it is one of about 600 million on the Internet. That is over half-a-billion websites.

For your brand new website to be found, it has to be visible in search engine results. And on social channels. And on mobile devices. And it needs regularly updated

7 Ways to Get the Most from Your Website

If you rely on inbound marketing, then your website is probably one of your main sources of leads and credibility for your business. And therefore, the right kind and amount of visitor traffic is essential for quality leads.

In this article, I will show you how to get the most from your website.

There are over 1.1 billion (and counting) websites on the Internet and for your website to be found, it has to appear in search engine results. And on relevant social channels. And mobile search. Oh, it also needs to mobile device friendly.

So what can you do to get your website in front of the right visitors?

Make it Mobile Device Friendly

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