About Rajeev Ratra

Rajeev Ratra is the founder & CEO of Arnima Design, a Tampa, Florida based Digital Marketing, Web Development and Content Development Company. Rajeev is a Digital Marketing Consultant with expertise in organic search optimization, social media marketing, content marketing and other online marketing tactics and strategies

A Simple Guide On How To Find the Best Website Hosting

The Website Hosting Dilemma

Would you put cheap gas in an expensive BMW?

No.

Most of us would not.

So, why would you trust your website to a cheap or shady hosting company?

It’s sad to see that many people happily invest tens of thousands of dollars into their website but balk at spending a mere $50 per month for a reputable website hosting company!

What causes this?

Is it the proliferation of “cheap” website hosting companies that offer hosting services for as low as $5 per month?

Or is it the promise of unlimited everything included in these hosting packages?

Website hosting has become commoditized. This has affected what people think in a big

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Don’t Stop SEO on Your Website Before You Read This

For a lot of marketing and operations executives or financial controllers, it is normal to start questioning the recurring expense of SEO, especially if it has gone on for what may be perceived to be an extended duration.

Should you stop SEO efforts on your website? It is actually a bit of a difficult question to answer.

If you ask around, you will get different answers.

Most SEO pros might say “never”. Some may say “it depends”. Very few will say “aah, sure, but make sure you really think

When is The Right Time to Redesign Your Website?

How do you know when it is time to redesign your website?

I got a call from a client, Mary, a couple of weeks ago.

Mary had some questions about her website and wanted to discuss them with me.

During our conversation, she asked me if she should think about redesigning her website.

(Note: This client’s website is over 5 years old and it is seriously overdue for a redesign).

I told her that yes, it was time to overhaul her website and that she should do it as soon as possible.

Problems With Mary’s Website

Her website had 4 problems:

Outdated Design

Mary’s website dated was launched in 2011. At that time, fixed-width layouts with limited

Paid Search and Social Advertising vs SEO

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This question comes up quite often when we are discussing web marketing strategies with prospective clients and customers. A lot of people want to know whether it is better to invest in paid advertising (also known as pay-per-click or pay-per-impression advertising) or in organic search engine optimization (SEO) where your website is naturally optimized for search engine rank over time.

In actuality, it is not a matter of selecting one versus

How to Make Your Website Load Super Fast

Website performance is often overlooked during the design and development process. The amount of time it takes for a website to “load” impacts most everything from a user’s experience on desktop and mobile devices to search engine crawl rates and can also affect its rank on search engines.

Generally, websites that load fast get longer-lasting visits which, in turn, leads to more conversions and to potentially increased sales. So it is important to take necessary steps to make your web presence – whether it is a website, a web application, an e-commerce site or a blog – load as fast as possible.

Here are some tips that can help your website load super

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