Entries by Rajeev Ratra

A Simple Guide On How To Find the Best Website Hosting

The Website Hosting Dilemma Would you put cheap gas in an expensive BMW? Most of us would not.  Similarly, would you trust your website to a shady hosting company? It’s sad that many people happily invest tens of thousands of dollars into their website but balk at spending $50 per month for a reputable website hosting […]

When is The Right Time to Redesign Your Website?

How do you know when it is time to redesign your website? I got a call from a client, Mary, a couple of weeks ago. Mary had some questions about her website and wanted to discuss them with me. During our conversation, she asked me if she should think about redesigning her website. (Note: This […]

Paid Search and Social Advertising vs SEO

This question about using paid search and social advertising vs SEO comes up quite often when we are discussing web marketing strategies with prospective clients and customers. A lot of people want to know whether it is better to invest in paid advertising (also known as pay-per-click advertising or cost-per-impression advertising) or in organic search […]

How to Make Your Website Load Super Fast

Website performance is often overlooked during the design and development process. The amount of time it takes for a website to “load” impacts most everything from a user’s experience on desktop and mobile devices to search engine crawl rates and can also affect its rank on search engines. Generally, websites that load fast get longer-lasting […]