For a lot of marketing and operations executives or financial controllers, it is normal to start questioning the recurring expense of SEO, especially if it has gone on for what may be perceived to be an extended duration.

Should you stop SEO efforts on your website? It is actually a bit of a difficult question to answer.

If you ask around, you will get different answers.

Most SEO pros might say “never”. Some may say “it depends”. Very few will say “aah, sure, but make sure you really think

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This question comes up quite often when we are discussing web marketing strategies with prospective clients and customers. A lot of people want to know whether it is better to invest in paid advertising (also known as pay-per-click or pay-per-impression advertising) or in organic search engine optimization (SEO) where your website is naturally optimized for search engine rank over time.

In actuality, it is not a matter of selecting one versus