There was a time, back in the day, when businesses relied quite a bit on word-of-mouth referrals where satisfied customers would tell friends and family about the excellent service or product they received, essentially driving new customers to these businesses. Social media marketing, in many ways, is similar except these conversations happen on social networks such as Facebook, Instagram, Twitter, LinkedIn, and others.
A surprisingly large number of businesses are not taking the time to invest in a social media marketing strategy, believing that it doesn’t apply to their business model or that they simply don’t need it. It is interesting to note that these businesses are slowly falling behind those that have a solid social presence.
Are you making the same mistake?