It is best to communicate with your prospects without being “salesy” in a “non-interruptive” manner.
Instead of blatantly pitching your services or products, you deliver meaningful and useful material that educates your prospective client and makes them more informed.
This engages them and can potentially transform them from “prospects” to real clients.
The thought process behind the strategy of content marketing is that an educated customer is a smart customer.
As a business, if we provide consistent, ongoing valuable content to our prospective and current customers, they will be positively influenced because of the value of the material.
And, that, over time, they will get to know us, grow to like us, and trust us enough to select us over our competition.