Website Analytics & Visitor Tracking

Website Analytics enable you to track & capture the activity of your website visitors and to understand their behavior as they interact with your web pages. You do not want to blindly invest money in Internet Marketing without knowing who is coming to your website, where they are coming from, what they do when they get there and when they come and go.

Popular Website Analytics Systems

An Overview

If you are actively engaged in SEO, Content Marketing, Paid Search or Social marketing and any other Internet marketing activities, it is important that you track, measure and analyze what is happening on your website.

Website Analytics shows you the activity of your website visitors and captures their behavior as they interact with your web pages.

There are many online tools available; many of these are paid tools and several are free. Of all the website analytics tools, one of the best ones is Google Analytics and it is free! You can find anything from what screen resolution your customers have, what color space they’re using, to what ISP they are using, where (geographically) they are coming from and much more.

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Why Should you Track & Analyze Visitor Behavior?

Arnima - Web Analytics & Tracking - Why

If you are engaged in search engine optimization and other Internet marketing activities, it is very important that you use some form of analytics. Regardless of which tool you select, you should look to get:

-Website traffic statistics in an easy to understand format
-Visitor interaction details – pages visited, time on page
-How visitors are getting to your website
-What visitors are typing in to search engines to find your website
-What, if any, social media activities are leading people to your site
-Other visitor and website specific details

The information you get from this data shows you which of your marketing campaigns are working and which ones aren’t doing so well. This abundance of information allows you to make easy and quick changes to your marketing strategies and track your progress.

By Tracking and Measuring Visitor Activity and Behavior

You Can Fine-Tune your Marketing Activities.

The Process


    Using tracking softwar such as Google Analytics, Clicky, Statcounter, Piwik or another to track visitor traffic and measure traffic metrics, visitor interactions and other activity on your website.


    Use the data you have collected to generate reports so you can understand what visitors do on your website, what pages they like. Much more information is available.


    Careful analysis of the gathered data will allow you to make improvements to you website and provide better customer engagement opportunities.


    Doing this activity once is not sufficient: consistently perform the above activities.