Multiple studies conducted over the last several years show that retaining an existing customer is much more cost-effective than trying to acquire a new one. Email marketing still remains one of the top channels for marketers, especially business-to-business marketers. Email marketing is cost-effective (affordable), direct, fast and easy and above all, it is measurable and quantifiable.
COST-EFFECTIVENESS
Individual email messages cost only fractions of a penny; this makes email marketing affordable!