Rajeev Ratra, Author at Arnima Design

About Rajeev Ratra

Rajeev Ratra is the founder & CEO of Arnima Design, a Tampa, Florida based Digital Marketing, Web Development and Content Development Company.

Rajeev is a Digital Marketing Consultant with expertise in organic search optimization, social media marketing, content marketing and other online marketing tactics and strategies

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The Effect of Google’s Panda Update

June 22, 2011 in Arnima, Search Engine Optimization /by Rajeev Ratra

The latest update from Google is poised to transform the world of search engine optimization (SEO). With this update, Google’s search engine ranking algorithms will take into account not just the popularity of a website or web page, but will also take into consideration the overall user experience of that website or web page. Using […]

How to Rank High on Bing

May 13, 2011 in Search Engine Optimization /by Rajeev Ratra

How to Rank High on Bing.com Historically, Google has commanded the largest share of the search engine traffic market. However, that is now changing. Ever since Yahoo started serving up Bing results, it is worth focusing some SEO effort on Bing, especially if catering to US-based traffic. The latest figures from Experian’s Hitwse indicate that […]

Companies That Hide Behind their Websites

April 15, 2011 in Social Media Marketing /by Rajeev Ratra

One of my pet peeves revolves around companies that do not publish a phone number anywhere on their website. Instead, they rely on email, live chat, trouble ticket systems and these so-called user forums to interact with their prospective customers. Basically, they hide behind their websites. Now, since we are not a customer of any […]

The Importance of Website Analytics

September 7, 2010 in Search Engine Optimization /by Rajeev Ratra

The importance of Website analytics tracking software cannot be overlooked. Website Analytics shows you the activity of your website visitors and measures their online behavior. Google Analytics Google Analytics offers you more insights on the performance of your website than just about any other tool available today. You can find anything from what screen resolution your customers […]

Domain Name Primer

November 16, 2009 in Website Development /by Rajeev Ratra

Every time you are surfing the net you encounter something known as TLDs. After all what is it and how is it used? TLDs are the Top Level Domains and they are the last part of an Internet domain name. Let’s take an example, in the domain name Arnima.com, the top-level domain is the three […]