About Rajeev Ratra

Rajeev Ratra is the founder & CEO of Arnima Design, a Tampa, Florida based Digital Marketing, Web Development and Content Development Company. Rajeev is a Digital Marketing Consultant with expertise in organic search optimization, social media marketing, content marketing and other online marketing tactics and strategies

Twitter Redesign: A Picture Is Now Worth 140 Characters

Twitter Redesign: A Picture Is Now Worth 140 Characters

Last week, Twitter rolled out its newest look across the web and new mobile apps — one that’s consistent across all platforms and allows users to add a header photo to their profile.

CEO Dick Costolo told the Today show that the revamping of its mobile apps and website is in response to Twitter users who wanted a better way to express themselves.  “What we’ve heard over and over again from our users is they want to bring more of their personality to their profile pages” he said.

The Twitter redesign allows users to get to know people better through their pictures.  Photo streams now appear below your most recent

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Effects of Typos & Spelling Mistakes: How Poorly Written Content Affects Your Website

Typos & Spelling Mistakes – How Poorly Written Content affects your Website

At its core, the Internet relies significantly on the written word and that is something that we should never forget. There is a tremendous amount of content posted on the Internet. Of this, the bulk is written content; and the remainder is comprised of videos and pictures and other types of material.

When people want to learn something or find a product, a service, entertainment, news or almost anything on the Internet, they will search for what they are looking for by using search engines such as Google, Bing, Yahoo! and others. Now, written content is one of the primary ways in which search engines categorize websites. If your website has typographical errors and bad

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How can Pinterest Help your Business?

How Can Pinterest Help Your Business

How can Pinterest help your Business? The concept behind Pinterest is actually very simple and that is what makes it powerful!

Pinterest is an effective social media marketing channel if utilized properly. As with many of the good ideas on the Internet, Pinterest is based on a simple form of communication that most people are already familiar with. When you sign up for a Pinterest account, you will establish your own “digital” pin board. This is just like the cork board you have by the phone or the board that you put on your refrigerator. Just like with a physical pin board, when you want to share an

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What Google Plus can do for your Website

How can Google Plus help your business?

It is natural for a company to favor its own products when creating other products of mass appeal. The Google search engine has long been the gold standard by which other search engines have been measured. The importance of Google to the online content industry was shown when Google changed its search algorithms in a way that rewarded good content and discouraged keyword stuffing and spamming.

The most recent algorithm update was called Penguin. With the Penguin update in place, more website owners are looking for ways to get their websites higher up on the search result pages for Google searches. One way that can be of help is to use Google+.

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The Seven Basic Rules of Effective Blogging

The Seven Basic Rules of Effective Blogging

Blogs are a great way for people to get information from the Internet.

Some of the most reputable and popular sites on the Internet are, in actuality, just blogs and such websites can generate a lot of traffic if managed properly. When you decide to start a blog, there are seven basic and important rules you need to follow that will help you to be successful and generate good traffic as your blog gains popularity over time

Blog posts can be of the following type:

-Informative (about a product, service, company, tradeshow etc)
-Educational (how something works etc)
-Introductory (introducing a new product or part or attachment)
-Entertaining (a story, an anecdote or narration of something interesting

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