The Seven Basic Rules of Effective Blogging

The Seven Basic Rules of Effective Blogging

Blogs are a great way for people to get information from the Internet.

Some of the most reputable and popular sites on the Internet are, in actuality, just blogs and such websites can generate a lot of traffic if managed properly. When you decide to start a blog, there are seven basic and important rules you need to follow that will help you to be successful and generate good traffic as your blog gains popularity over time

Blog posts can be of the following type:

-Informative (about a product, service, company, tradeshow etc)
-Educational (how something works etc)
-Introductory (introducing a new product or part or attachment)
-Entertaining (a story, an anecdote or narration of something interesting or funny)
-Promotional (introducing a special offer or promotion)
-Instructional (how to etc)

Blog posts should have genuine, human-targeted content with relevant keywords – it would be best to take a topic of narrow focus (generally with emphasis on 2 keywords) and discuss that. Be sure that each keyword appears 2-3 times in the blog; the longer the post, the more you should use the keyword but remember to not over-do the keywords.

Choose One Topic

The first rule of blogging is to pick one specific topic per blog and write everything there is to write on that topic. It is best to pick a topic that you have a passion for so that you can find the motivation to write the content you will need to write. When you choose a single theme for a blog, you also make it easier for your content to be seen on search engine results.

Add Content Regularly

If you want a successful blog, then you need to add new content regularly. This does not mean that you necessarily need to write new content every day, rather, at an established frequency. You can write all of your content for one week or for a month, or even longer, save it and then post it throughout the week or setup your blog to automatically publish such content on a periodic basis. However you do it, you need to make certain that you have some kind of new content added regularly.

Tag Your Content

When you add new content, always be sure to put the proper tags on your content and put it into its proper category. That is important in making sure that your content shows up on the search engines under the appropriate search criteria.

Use Guest Writers or Authors

If you can get guest content from well-known writers that is original and not reprinted from other websites, then use that as well. It will add to the authority and credibility of your blog.

Maintain a Schedule

You need to create and maintain a consistent schedule for your content in order to gain and keep an audience. For example, if you blog about flower, then your blog should have a new, relevant, unique and meaningful article about flowers or related subjects on a regular basis. Try your best not to vary your schedule unless you absolutely cannot help it.

Have a Voice

Your readers will often come back to read your content because they either agree or disagree with your point of view. When you create your content, you need to have an opinion and a voice that gives readers something to think about. As a suggestion, end eacb blog post with a meaningful question to give your readers something to ponder over.

Make it Interactive

In every article, you need to invite comments from readers and get involved in those conversations. The more accessible you make yourself through your blog, the more people will be interested in what you have to say.

Apart from that be creative and have fun with the blog – it is a great way to engage with your audience. Remember, a blog takes several months, and sometimes years to gain traction and it is easy to get discouraged but the key is to never give up.

What has your experience been when it comes to blogging?

9 Reasons you Should You Blog to Improve Website Rank!


Being able to drive traffic to a website, generate sales, create advertising income and also act as an efficient customer service tool, a blog is fast becoming part of the marketing strategy for most companies worldwide.

Here are the top 9 reasons why you should blog to improve website rank:

1. You become known as an expert in your field
Use a blog to easily share your knowledge and expertise on a specific niche area is a great advantage to a business. A Blog gives you a place where you can write in your own voice and establish yourself as a trusted expert.

2. Blogs get you more traffic from search engines
Search engines love blogs and blog directories because of their built-in notification features and also because bloggers continually add fresh content to their blogs. Blogs also get traffic from highly popular social networking search engines like Technocrati, DIGG and Reddit.

3. Podcasts – easily shared
Podcasting refers to a very low cost medium that enables you to share tailored and targeted content with your audience. Another benefit is given by RSS technology that enables your audience to subscribe to your website podcasts and blogs and pull content they I want from you. Podcasts can also be easily downloaded.

4. Interactive FAQ section
Your blog can also have an interactive FAQ section where customers can ask questions and you can interactively answer them. You’d probably have to store the questions and maintain a customer database. If you were to read the benefits of CRM, you’d know how much this tech can expediate the process. How great would it be to get your questions answered right away!

5. Blogs are free
You can set up a blog in minutes for free using or

6. You can update your blog without a webmaster
Updating your blog with fresh content is easy to do: you won’t need a webmaster to do that for you. You can work at your own pace and you don’t have to spend extra money.  If you post valuable information on a regular basis, it will boost your credibility and establish you as an expert in your field.

7. Start a series of How-To articles
You can put up articles and explain various concerns in your industry. This will save your readers time spent looking it up and give proof that your company knows what they’re doing, creating a greater chance for sales.

8. Easily connect with your visitors
Your blog can be a great means of communication between your customers who want to share their comments, feedback, ideas and concerns with you.

9. Blog content density is better than your website’s
As mentioned earlier, search engines give blogs a higher rank and active blogs are indexed on a more regular basis than websites because of continuously available new content.

Have you experienced an improvement in rank since you started blogging?