Website Content Development

Website content is  the “stuff” that goes on your website: text, pictures, images, videos, social updates, graphics and other relevant material. Good content tells compelling stories, starts & maintains conversations and creates lasting interest. Content development can be a painful task for most people and because of that, it is not usually given the attention is requires and deserves. Along with design, it is the content on your website that attracts visitors and keeps them there.

Consider Their content is made up of products and related reviews and it is the presentation of this content, its relevance and how it ties together that brings millions of people to Amazon.

Content development must keep your audience in mind and must follow search engine optimization (SEO) guidelines for proper crawling and efficient indexing. At Arnima, we understand the importance of good content and our team of marketers, writers, designers and other professionals will work with you to create compelling content for your website that will attract visitors to your website and keep them there.

Arnima - Content Development - Website Content

Website Content Development

Most, if not all, web pages need what is known as verbiage aka the descriptive copy that appears on your website. The most important aspect of website copywriting is to present the right amount of copy – not to much and not too little – written in a style appropriate for your industry and audience. When we work on website content development, we make sure that your website copy is professionally written and follows search engine optimization (SEO) guidelines for maximum benefit.

Blog Post Writing & Content

A blog is one of the best ways to keep in touch with your website visitors and to keep them informed and updated about your website, your company and other important items. You can use your blog to highlight, share and discuss anything that may be of interest to your audience. Blog content development works best when content is specifically developed for your target audience, optimized for search engines and uses videos, pictures, infographics and other media etc for visual impact.

Arnima - Content Development - Blog Post Writing

Are you Struggling to Develop Content for your Website?

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Arnima - Content Development - Social Updates

Social Updates, Tweets & Such

Social updates invite conversation, discussion and further sharing. Many business use social media marketing as part of their marketing strategy by posting regular updates to their social profiles. Whether you post updates every few minutes, or daily, or even weekly, these updates need to be regular and also need to convey your message succinctly and clearly without being long-winded. We can help you plan an ongoing social update strategy and we can also assist you in publishing these updates on your social profiles via social media marketing.

Photographs, Infographics & Visual Media

The old adage “a picture is worth a thousand words” is especially applicable on the Internet. Visual media, such as photographs, images, graphics, infographics, diagrams, charts and such can convey concepts and ideas clearly and immediately. A text-heavy website or blog can be daunting and a big turn-off for most visitors. We make sure any content we develop for you contains relevant visual elements. We are equipped to acquire media from stock photography websites and we are also able to design visual elements such as infographics and interactive presentations as required.

Arnima - Content Development - Photographs & Images

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Arnima - Content Development - Papers & Article Writing

Papers, Case Studies, Articles & Such

Additional relevant content – such as eBooks, white papers, case studies, position papers and other such material – can be used strategically to educate and inform your audience about your industry, your services and more. Such material, if properly researched and developed, can be very useful in helping you establish your authority and credibility with your targeted audience.

Multimedia: Video, Audio & Such

If a picture is worth a thousand words, then a video is worth a hundred thousand words! Videos have grown exponentially in popularity and this is amply demonstrated by the immense growth of websites such as YouTube and Vimeo. In fact, you can use video literally anywhere in your website – as long as it is done tastefully and professionally – to share, demonstrate, discuss and highlight concepts and ideas. Video is especially effective in blogs.

Arnima - Content Development - Video Production