SEO Case Study: Mortgage Contracting Services

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SEO Case Study: Mortgage Contracting Services

Mortgage Contracting Services (MCS) – www.mcs360.com – is a national property preservation and maintenance company located in Tampa, Florida and Dallas, Texas.

MCS offers extensive mortgage field services including property inspections, property preservation, REO property maintenance, property valuation and many others.

Arnima has designed and developed 4 websites for MCS over the course of the last five years and has been providing search engine optimization services to MCS for the last 18 months. The MCS website ranks in top 5 search engine results for multiple keywords on major search engines.

SEO goals for MCS are to:
(1) establish and increase credibility for their organization
(2) to dominate their competition and
(3) to drive more traffic to their website so they can generate more traffic.

Search Engine Optimization services continue for MCS.

View their SEO report from March 2011.

Arnima, a Florida SEO and Florida Web Design company, can help you get your website in the top search engine results. Learn more on our website at www.arnima.com.

When a Website is Simply Not Enough!

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When a Website is Simply Not Enough!

Unless your organization has significant brand recognition and awareness, just having a nice website is simply not enough. Remember, as of the writing of this article, there are close to 250 million websites on the Internet. Your website is simply one of them – a proverbial needle in the haystack!

It is challenging enough that the expectations of Internet users are constantly increasing and people want much more than they did previously. Technological advances have made the Internet an essential part of life for most people to the point where they rely on it for information, entertainment, research and a whole lot more! They expect fast load times, minimal distractions, user friendliness and attractive designs and more than anything else, they expect unique and meaningful content. And this challenge is augmented by the fact that search engines are continually improving and tweaking their search algorithms to make sure that relevance is maintained for every search conducted – so now you have to satisfy both your website visitors AND the search engines!

Consider the following questions:
1. How do you expect your potential website visitors to find you on the Internet?
2. Once your potential visitors find your website, what do you want them to do?
3. Do you have a plan to engage your visitors and lead them through a decision-making process?

When it comes to the Internet, there is no magical formula for success. In order to gain an edge, you must dot all your “i’s” and cross all your “t’s”.   With that in mind, at the very least, your website should:

-be well designed and architected with focus on ease of use
-have unique and relevant content that engages your website visitors and prospective customers
-be optimized to rank high on search engines using ethical SEO (search engine optimization)
-have properly laid out landing pages with clear call(s) to action that lead visitors to take action
-be constructed such that information is readily found without having to hunt around for it
-be optimized to load quickly without any broken links and missing elements
-make minimal use of distractive technologies and elements (excessive use of flash, for example)
-work properly on all major browsers and have no broken links and missing elements
-use effective technology that enhances the user experience without becoming cumbersome
-be easy to manage, update and keep current without having to rely on designers or developers for assistance

If your website is not generating the results that you expect it to, you need to take a hard look at its overall effectiveness and address the items listed above.

As an Internet marketing company, we can help you rank high on Bing and also on Google and other search engines via our Search Engine Optimization Services.

The Importance of Website Analytics

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The Importance of Website Analytics

The importance of Website analytics tracking software cannot be overlooked. Website Analytics shows you the activity of your website visitors and measures their online behavior.

Google Analytics

Google Analytics offers you more insights on the performance of your website than just about any other tool available today. You can find anything from what screen resolution your customers have, what color space they’re using, to what ISP they are using and much more.

Graphs, charts and interactive map

You can get graphs, pie charts, and lists and that’s not all. You can also find an exciting interactive world map that shows you from which countries, states and cities your visitors are coming from, plus when and how they got there!

Search engine Statistics

You also get detailed search engine statistics, such as which keywords are being typed into the search box to get to your site. You also get to see which pages are getting most hits, how users are searching for your website and a lot more data!

Another great thing about Google Analytics is that it can show you how people are getting to your site (which search engines, what percentage of users are reaching your site through referrals, what or where they were referred from and also what percentage of your visitors were direct traffic and what they were typing in to become direct traffic).

The information you get from the referral data shows you which of your marketing campaigns are working and which ones aren’t doing so well. This abundance of information allows you to make easy and quick changes to your marketing strategies and track your progress on an almost daily basis.

Here are some actual visitor statistics from one of our websites, www.findnotarypublic.com:

Site Usage – the number of visits, page view and other statistics

Traffic Sources – where people are coming from

How to Extract the Most From your Link Building Strategy

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How to Extract the most from your Link Building Strategy

Most people involved in SEO are familiar with primary link sources such as directories, press release websites, blogs, forums, article syndication websites, social networks and bookmarking portals. However, as part of your link building, consider the following alternative sources that can provide you with much-needed link juice so you can get the most from your link building strategy:

Customized 404 Pages
Just be sure that missing pages on your website are not impacting inbound link numbers. If someone links to your website and they get a 404 error, you may be missing out on potential incoming links. Be sure to address this problem. If you have your own custom 404 error pages, do a crawl test (available in Google Webmaster Tools) to identify broken links and put in place permanent 301 redirects to appropriate pages on your website. Oh, and do test the links individually after you implement the 301 redirects.

Testimonials
It may be worth contacting some website whose products & services you use and discuss the possibility of you providing them with a testimonial in order to get an inbound link from them. This may take a bit of work but the results are well worth it, especially if you can get a link from a highly ranked website.

Wiki’s
Apart from Wikipedia, there are a large number of other Wiki’s that cover a very large number of topics. Links from Wikis are beneficial and generally tend to be in-content external links that appear within the body of an article, or content. Search Engines assign a high value to such links despite the fact that some of them place “no follow” attributes. Some examples: Google’ sKnol and AboutUs.org.

Free Press Release Websites
SEO experts are familiar with PRWeb.com. However, there are several other free press release distribution websites that can provide you with high-value links. Some of them don’t allow the creation of anchor text links but these websites are indexed and do appear in search engine result pages. Some examples are 24-7PressRelease.com, PRlog.org and PR.com.

Social Network Profiles and Pages
A lot of social media websites allow you to create custom profiles using your name, or that of your business. Take advantage of this. Do remember that idle social media profiles can do more damage than good so be sure to do periodic updates. The frequency of the updates will depend on you business and on your service and/or product and industry.

.edu pages
Links from educational organizations are highly trusted by search engines. Although difficult to obtain, you can create a profile on your educational organization’s alumni section, or you can create a profile on a sorority, fraternity or educational related volunteer website that may be linked to your alma mater.

What have you done to get the most from your link building strategy?

The Future of Mobile Advertising

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The Future of Mobile Advertising

Did you know that Google now holds the badge of being the Internet’s largest mobile advertising company?

Google acquired AdMob in late 2009 and that squarely placed Google on the map as one of the top mobile advertising companies. Google will leverage its Android platform in direct competition with Apple’s iPhone.  Some consider this to be a frontal attack on Apple and IOS‘s most serious advantage over Android – mobile apps. Developers are likely to capitalize on this move by starting to develop mobile ads for the Android Network that is spread across multiple networks.

In short, the Mobile world is now a huge marketplace with massive revenue potential and is on its way to becoming the next battleground for online advertising.

The next few months will see the mobile Internet advertising heating up, especially with the release of newer, faster and user-rich devices that will further impact the future of mobile advertising.

What are your thoughts?