How to Write an Effective Press Release

Write an Effective Press Release

Genuine and Meaningful Press Releases are an excellent way to:

1. Publish fresh and original content on a regular basis to keep your website updated
2. Announce important news about your organization to your audience
3. Keep your clients and regular visitors informed about your organization
4. Keep the search engines happy – especially Google – as they love fresh content!

A press release requires a specific style and layout to be viewed as a credible source of news for business or organization. A properly written press release generally consists of a total of 500 to 800 words that fit within 4 to 5 paragraphs. Follow these simple guidelines on how to write an effective press release and you

How to Extract the Most From your Link Building Strategy

How to Extract the most from your Link Building Strategy

Most people involved in SEO are familiar with primary link sources such as directories, press release websites, blogs, forums, article syndication websites, social networks and bookmarking portals. However, as part of your link building, consider the following alternative sources that can provide you with much-needed link juice so you can get the most from your link building strategy:

Customized 404 Pages
Just be sure that missing pages on your website are not impacting inbound link numbers. If someone links to your website and they get a 404 error, you may be missing out on potential incoming links. Be sure to address this problem. If you have your own custom 404