Internet Marketing Archives - Page 2 of 8

How to Write an Effective Press Release

Genuine and Meaningful Press Releases are an excellent way to:

1. Publish fresh and original content on a regular basis to keep your website updated
2. Announce important news about your organization to your audience
3. Keep your clients and regular visitors informed about your organization
4. Keep the search engines happy – especially Google – as they love fresh content!

A press release requires a specific style and layout to be viewed as a credible source of news for business or organization. A properly written press release generally consists of a total of 500 to 800 words that fit within 4 to 5 paragraphs. Follow these simple guidelines on how to write an effective press release and you

Tags: Content Marketing, Link Building, Press Releases, Website Updates|

Leveraging Your Expertise Through Social Media

While many people use social media for their own personal endeavors, whether to communicate with friends, share their favorite articles and stories, or connect with their next potential employer, an increasing amount of users are also looking to these social platforms to do business. Here’s how you can leverage your expertise through social media.

Business owners want to know the different between the 4 major social platforms (Facebook, Twitter, LinkedIn, Google+) and how to leverage each site for their business.

In response to this question, Zintro, a business network that connects clients with experts in a large variety of business areas, has produced this infographic, “Leveraging Social Media To Showcase

Tags: Facebook, Google+, LinkedIn, Pinterest, Twitter|

Small Businesses That Get It Right On Pinterest

I’m sure by now you’ve at least heard of Pinterest. If not, feel free to zip on over to the site and I’ll see you in a few days after you’re done creating your holiday dinner menu for the next 5 years and completed redecorated your home 3 times over.

Pinterest Is a virtual bulletin board of all your favorite ideas and finds. Yes, it’s great for finding recipes, DIY projects, and the latest fashion trends, but companies are now jumping on to the Pinterest bandwagon. It’s a great way to showcase your company culture, products, research customer segments and increase brand recognition.

For small businesses, this can be especially difficult. In order to utilize Pinterest

Tags: Pinterest|

Pinterest: Where The Big Spenders Shop

I’ll never forget my first pair of Tory Burch boots. One, because they’re my favorite pair of shoes in my closet, and two, I paid for them all on my own. Now, $350 for a pair of boots may not seem like a lot to some of you, but for a poor college student who had been saving up for months, it seemed the equivalent to a down payment on a house.

Every retail site knows that social media is their friend. Social media sites drive traffic based on sheer user numbers, but also from a trust factor. When it comes to clothing, I’m probably going to trust

Tags: Online Shopping, Pinterest, Social Platforms|

YouTube Best Practices For Any Business

You’ve seen at least 200 cat videos go viral on YouTube, and countless video parodies of the NFL replacement refs thanks to a few very questionable calls, and now you’re thinking it might be time to start using videos to promote your business.

Well, you’re right, it is time to start. YouTube has huge marketing potential for businesses looking to cut costs all while reaching a huge number of people.

Here are a Few YouTube Best Practices:

– Create brand awareness, promote products & services
– Drive traffic to your website
– Generate conversation about your brand
– Highlight presentations and meetings for clients/employees that can’t attend
– Highlight company events
– Act as an online help desk

Creating YouTube videos may seem intimidating for someone

Tags: Video Marketing, Video Syndication, Vimeo, YouTube|