The Future of Mobile Advertising

The Future of Mobile Advertising

Did you know that Google now holds the badge of being the Internet’s largest mobile advertising company?

Google acquired AdMob in late 2009 and that squarely placed Google on the map as one of the top mobile advertising companies. Google will leverage its Android platform in direct competition with Apple’s iPhone.  Some consider this to be a frontal attack on Apple and IOS‘s most serious advantage over Android – mobile apps. Developers are likely to capitalize on this move by starting to develop mobile ads for the Android Network that is spread across multiple networks.

In short, the Mobile world is now a huge marketplace with massive

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Domain Name Primer

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Every time you are surfing the net you encounter something known as TLDs. After all what is it and how is it used?  TLDs are the Top Level Domains and they are the last part of an Internet domain name. Let’s take an example, in the domain name Arnima.com, the top-level domain is the three letters “com”.

It’s actually not that complicated!

The top-level domains (TLDs) are the highest level of domain names of the Internet.  The Domain Name System was created in the 1980s, and then the domain name space was divided into two main groups of domains. The country code top-level domains (ccTLD) were primarily based on the  territory

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Landing Pages vs Microsites

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Landing Pages vs Microsites

While they are different from one another, microsites and landing pages are both used in conjunction with search engine optimization, search engine marketing and online advertising for more targeted content. Here is a short look at landing pages vs microsites.

Landing Pages
Landing pages are usually one-page creations that focus on a particular offer and specifically on leading the visitor to take certain action. Landing pages are used for direct marketing campaigns and are considered to be essential to the success of these campaigns. All savvy marketers use and test hundreds of different landing pages in order to optimize conversion rates.

Microsites
Microsites are one or more Web pages used for a number of

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My Website is Ready. Now What?

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  • Do you have a website that was recently completed and you are wondering what to do with it now that it is ready?
  • Do you feel that the completion of the website is not the “end” of your web presence strategy?
  • Do you feel that you need to take further action and do “something” with your website?
  • Have you every asked the question “My Website is Ready. Now What?

If yes, then please read on.

It is critical to understand that your website is not the end, rather it is a means to achieve an end, and that is to attract more visitors, create more business, increase sales and boost profit. Your website needs to be taken care of, “nurtured” and promoted

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Custom vs Template Website Design

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The visual design of your website is what separates you from your competition. To attract more visitors, your website needs stand out from the rest and needs to be attractive, uncluttered, easy to navigate and simple to understand. Here is a quick look at custom vs template website design:

You can have your website built from the ground up or you can buy a pre-made website template and use it as it is, or you can have this template customized to give it a more original and distinct look. Bear in mind that there are limitations to the extent of customization for a pre-made website template.

Differences between a custom web design and a template design

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