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The Future of Mobile Advertising

Did you know that Google now holds the badge of being the Internet’s largest mobile advertising company? Google acquired AdMob in late 2009 and that squarely placed Google on the map as one of the top mobile advertising companies. Google will leverage its Android platform in direct competition with Apple’s iPhone.  Some consider this to […]

Web 2.0 for Beginners

As defined in Wikipedia, the free encyclopedia • Web 2.0…refers to a perceived second generation of web-based  communities and hosted services  – such as social-networking sites,  wikis and folksonomies  –  which facilitate collaboration and sharing between users. • Is not an update to Web technical specifications.  Instead…“it is a change in how we use the […]

Landing Pages vs Microsites

Landing Pages vs Microsites While they are different from one another, microsites and landing pages are both used in conjunction with search engine optimization, search engine marketing and online advertising for more targeted content. Here is a short look at landing pages vs microsites. Landing Pages Landing pages are usually one-page creations that focus on […]