6 Common Website Development Mistakes to Avoid

6 Pitfalls to Avoid When Developing a Website

Planning on getting started with a new website project? First thing, make sure you have a good SEO offering company to back you up as just making a website won’t help you get more traffic. You could learn more here on your own, but I would still recommend you get the assistance of professionals. Here is a list of 6 website development mistakes to avoid:

Striving for the most attractive website in the world
This is probably the most common mistake. A lot of people spend countless hours creating a“beautiful’ website without considering what is best for optimal performance. If you have a business where beauty and creativity of your website is critical and you have a development company that can support you in creating that piece-of-art, then perhaps the time, money and effort is well worth it. It is better, though, to create a professional, tidy website that meets your needs, rather than to spend time creating a piece of art that may never be completed!

It takes serious effort to generate business from your website and it is much better to invest time and effort in marketing and keeping your website updated

2. Most feature rich website in the world – Do not try to add all the possible features in one effort. Website development is an evolutionary process. Start with a minimum, required feature set, then plan to add features as your needs grow.

3. Website with richest content – Again, it is not possible to add every single bit of appropriate content at the onset of your project, or to have the best content in one step. Plan to have the basic content required to make your website functional first. Once your website is launched, you should work on constantly updating and adding content.

4.  Website with great animation and flash effects – Flash and animation effects look cool, agreed. But do not overdo it. Flash and other animation effects make websites heavy and it takes longer to load the website. Normal users do not like waiting for websites to load. Even search engines don’t like slow websites. Flash and animation also add costs to development. I suggest keeping the effects to a minimum.

5. Totally bug-free website at launch – No matter how much you test a website, issues will come up on the website when you are ready to launch it. It is better to launch a website when you have covered the majority of issues and there are no major functional problems on the website. If you are expecting heavy traffic on the website immediately after the launch, plan your website launch so that traffic builds up slowly and you can work on fixing residual issues or bugs while the initial set of users are on the website. Consider planning a Beta launch with a restricted set of users who know that they might encounter some issues on the website.Keep reviewing the website after the launch and get the updates done to fix any issues.

6.  Getting the website completed in shortest span of time – Do not expect or plan to get your website done overnight. Website development is an involved and iterative process. From conceptualization to final launch, it takes a good amount of time for each step.

You can minimize the time by working with a project plan, tight set of requirements, and engaging aggressively with the development team. If you attempt to compress the time it takes for each step, you will end up stressed out and with a poor quality site on top of it.

The development and launch of your website are only a small part of a successful web presence. The post- launch process is actually much more critical, and time-consuming as well.

What is a Website Landing Page?

What is a Landing Page?

A website landing page is the entry page your visitors arrive at after they have clicked on a link when searching for your website, or your services or products. Your website can have multiple landing pages depending on the number of services and products. Each landing page can cater to a distinct audience and can be used to build serious engagement.

  • A website landing page is an essential process of the online sales process and is excellent at providing a customized sales pitch for your website visitors.
  • A website landing page is a giant step forward in the selling process, so calls-to-action must be powerful and as easy to follow as possible
  • A website landing page can be created to reinforce the reason your visitors landed on your website

The best way to do this is to determine where your visitors have come from and who they are and by matching the results with top-notch website copy, your chances of engaging your visitors go up, as should your conversion rate.

When you get visitors through your pay-per-click or email campaign, these people have a higher degree of interest, because they were already looking for your product or service. So it is best to make sure that your landing page is relevant to the initial offer they clicked on, and not redirecting them to your home page. This is often overlooked – a lot of advertisers send people to their home page based on an offer but once the visitor lands on that page, the offer is nowhere to be found so they simply click X and go somewhere else!

You should create targeted landing pages anytime you can control where people will be coming from, and your goal is a specific transaction such as sales, registrations, sign-ups, etc. This is particularly true if you are paying for the traffic, with banner ads, sponsored links, or pay-per-click.

Have you relied on website landing pages to drive traffic to your website? If yes, how was your experience?