About the Client

VPS (Vacant Property Services) is an industry leader in securing, maintaining, and managing vacant properties. Since 1993, VPS has been trusted by customers across multiple industries.

Their innovative suite of security products and services help customers protect and preserve their properties against unauthorized access while maintaining property value.

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Challenges

Vacant Property Services (VPS) looked to establish their position as a leader in the vacant property management services area. One of their main requirements was to use organic placement on search engines to increase the volume of high-quality traffic to their website.

They were clear that they did not want to use paid advertising, social media, or other channels.

  • They did not rank on the top 100 of search

  • They had a very low volume of inbound traffic

  • Wanted to use SEO only for marketing

  • Did not want to use any other channels