About the Client
Metal Ceiling Express (MCE) manufactures metal ceiling tiles and related products & accessories for the construction and interior decoration industries.
Metal tiles or panels are used for outdoor & indoor ceiling and backsplash installation, wall wainscoting and other crafts, decorations and hobbies.
Their products are suitable for use in both residential and commercial applications. From homes to hotels, restaurants to warehouses, libraries to bars, the applications are virtually limitless!
Challenges
When we started working with MCE they were operating an self-managed website that relied heavily on the Google AdWords PPC program. Despite investing heavily in PPC, MCE was struggling to break even with their ad spend.
They wanted to leverage organic placement to increase the volume of visitor traffic to their website.