About the Client

A company that helps inventors obtain patents, protect, market, and license their inventions ideas.

They support & guide inventors, and help them connect with service providers as their clients move along the patent path.

They were struggling with lead generation due to a low volume of organic traffic and wanted to improve their search engine presence.

Important: client names are withheld due to confidentiality agreements.

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Challenges

The company faced problems in two areas.

First, their website user experience was less than optimal leading to a very high bounce rate.

Second, their website did not place in the top 10 search results which significantly increased their search marketing (PPC) costs.

  • Low volume of traffic leading to poor lead generation

  • Did not have appear in the top 50 results on search

  • Heavy reliance on PPC was cutting into the bottom line