Starting a business without a proper business plan is generally considered a recipe for failure. Similarly, a solid web marketing strategy is a critical part of your online success. It is even more important today to first establish your marketing strategy before you start to do any active marketing work and tasks. 

A solid web marketing strategy should cover the following aspects:

Understand Your Niche
Help you understand your niche market. This way, after you take the “pulse” of your audience, you can easily create and sell your product or service, in a way that would grab attention and produce visible results that are meaningful.

Sell Massively
To sell massively, you must ensure you attract potential customers and increase traffic to your website. You can do this by implementing SEO and PPC and by using other internet marketing tactics and strategies.

Conversion Funnel
Once you have consistent traffic, you have to do everything you can to turn your visitors into buyers. It’s best if you can provide a wide range of products and services at different prices and also offer your prospective clients all the information they need.

Maintain Open Communications.
Maintaining an open channel of communication with your visitors is essential. Allows your visitors to directly approach you and solve their queries so they can easily make a purchasing decision. Leverage social media, especially Twitter and Facebook, to open and maintain a channel of communication with your prospective and current customers.

Track and Measure
Be sure to put in place analytics and tracking systems to measure the outcome of your marketing strategy – both for online and offline ways (banners, billboards, wrapping vehicles with your brand – see the Fleet Wrap HQ for more). It is imperative to benchmark and then track results so you know where you can make improvements as you move forward.

To conclude, your web marketing strategy supports your business objective and defines how you will achieve your goals.