Search engines use sophisticated software programs (also known as bots or spiders) that are designed to intelligently and accurately comb through your website. These bots index the content on your website based on finely-tuned guidelines (known as algorithms) so it shows up in search engine result pages at a specific position.
Amongst other signals, search engines, particularly Google, assign significant weightage to the quality and relevance of the content and also the the number of inbound links from relevant websites that point to your website to your. These algorithms also look at your social presence, social shares, bookmarking and and hundreds of additional signals to continually adjust the rank of your website.
Effective SEO relies on more than just these techniques and tactics. It is a comprehensive approach that involves your website, content, structure, relevance and much more. Remember, Search Engine Optimization is not a quick-fix approach – it takes strategy and consistency to achieve results.