Search Engine Optimization (SEO)

SEO (Search Engine Optimization) is a combination of strategies, techniques and tactics that work to increase the number of quality visitors to your website by improving its search engine rank. High search rank can lead to more visitors, more leads and more paying customers!

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How Search Engines Work

Search engines use sophisticated software programs (also known as bots or spiders) that are designed to intelligently and accurately comb through your website. These bots index the content on your website based on finely-tuned guidelines (known as algorithms) so it shows up in search engine result pages at a specific position.

Amongst other signals, search engines, particularly Google, assign significant weightage to the quality and relevance of the content and also the the number of inbound links from relevant websites that point to your website to your. These algorithms also look at your social presence, social shares, bookmarking and and hundreds of additional signals to continually adjust the rank of your website.

Effective SEO relies on more than just these techniques and tactics. It is a comprehensive approach that involves your website, content, structure, relevance and much more. Remember, Search Engine Optimization is not a quick-fix approach – it takes strategy and consistency to achieve results.

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Relevant Factors

Here is a brief look at some of the more important aspects of your website that determine how well it will perform in Search Engines:

  • Content

    Focus on relevance & originality. Content should be relevant to your website & useful to your readers.

  • Audience

    Write content for humans; not for search engines! Manipulating the spider to “gain rank”  leads to penalties.

  • Keywords

    How keywords are used and how they tie to the content and how relevant they are to your readers.

  • Construction

    Behind-the-scenes coding; how the site is constructed; how fast it loads, whether it has broken links.

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What Does Effective SEO Depend On?

SEO is not an immediate process. It takes time, effort and consistency to earn the trust of search engines. All our SEO projects are handled professionally and ethically without any black hat or grey hat SEO techniques.

  • TIME & EFFORT

    SEO is not  immediate…results of a SEO can take several weeks to month, sometimes longer to show.

  • CONSISTENCY

    Best results are reached with campaigns that are consistent, long-lasting and precisely executed.

  • TRUST

    Your website needs to earn the trust of search engines and that only happens over time…methodically.

  • NO SHORTCUTS

    There are no shortcuts in SEO – be wary of companies that promise unrealistic and unnatural results.

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How We Do SEO

Our approach to SEO is a combination strategies, techniques and tactics to increase the popularity of your website and our exhaustive SEO processes account for the success of our search engine optimization services. This section provides a quick overview of these processes so that you can understand how we approach the optimization of your website to generate stellar results.

Search engines like Google & Bing continually invest a tremendous amount of time, effort and money into fine-tuning the software that drives their search ranking mechanisms. This is done to provide a credible for the people that use them. These indexing algorithms are well-guarded secrets and are constantly being fine tuned. Therefore, most SEO specialists use a combination of previous experience, in-depth knowledge, awareness of these factors and current trends to conduct proper SEO.

We will be happy to discuss your digital marketing with you. Give us a call on (813) 341-3500 or Request a Free SEO Assessment for your Website.

AUDIT & ANALYSIS

Website search engine optimization starts with an in-depth audit & analysis of your website to identify optimization targets. We use a variety of tools to examine your website, search keywords, search engine rank, social presence, traffic patterns, content, current index status and much more. We use this analysis to build your SEO strategy that is used to drive the on-page as well as the off-page optimization goals.

ONGOING OPTIMIZATION

Ongoing Optimization (off-page or off-site) optimization is used to increase the popularity of your website on the Internet. We use various trusted and proven techniques to slowly and methodically increase the number of unique, relevant and high-authority links that point TO your website. This process repeats, typically monthly, until desired rank range is achieved. All our SEO work is strictly white hat.

WEBSITE OPTIMIZATION

On-page (or on-site) website optimization focuses on the physical website: construction, structure, layout, design, code & load speed. This one-time activity is required to prepare a website for SEO and also to address issues, problems or mistakes that may have been uncovered during our in-depth SEO analysis. On-page optimization is an essential part of search engine optimization to ensure best results.

TRACKING & REPORTING

We  monitor visitor traffic, visitor patterns, and their behavior on your website, including which pages are visited and which pages get the most traffic. These tools are also used to find out and optimize search terms that are being used to find your website. Collected data is reported to you on a regular basis. We also keep track of search engine algorithms, changes and new trends and adjust our SEO tactics as needed.

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SEO Results for Some of Our Projects

SEO is not an immediate process. It takes time, effort and consistency to earn the trust of search engines. All our SEO projects are handled professionally and ethically without any black hat or grey hat SEO techniques.

Search Engine Results for Some of our SEO Projects

Client Search Term Google Rank Google Results Bing Rank Bing Results
Nationwide Appraisal Network Nationwide Appraisal Company In Top 3 View Results In Top 3 View Results
Nationwide Appraisal Network Nationwide Appraisal Management In Top 3 View Results In Top 3 View Results
Mortgage Contracting Services MCS Field Services At #1 View Results At #1 View Results
Mortgage Contracting Services REO Property Maintenance At #1 View Results At #1 View Results
Global Watch Band Mesh Metal Watch Band In Top 3 View Results In Top 3 View Results
Global Watch Band Kevlar Watch Strap In Top 3 View Results In Top 3 View Results
Solar Security Films Window Film Tampa In Top 3 View Results In Top 3 View Results
Solar Security Films Commercial Window Privacy Film In Top 3 View Results In Top 3 View Results
Carsmetics Accident Repair Naples In Top 3 View Results In Top 3 View Results
Carsmetics Car Crash Repair Tampa In Top 3 View Results In Top 3 View Results
M-Cards Love and Friendship MMS Card In Top 3 View Results In Top 10 View Results
M-Cards Valentines MMS Card In Top 3 View Results In Top 10 View Results
Metal Ceiling Express Embossed Metal Ceiling Tiles In Top 3 View Results In Top 5 View Results
Metal Ceiling Express Decorative Tin Ceilings In Top 5 View Results In Top 3 View Results
Olympus Pools Florida Tampa Pool Builders In Top 5 View Results In Top 5 View Results
Olympus Pools Florida New Pool Construction Tampa In Top 5 View Results In Top 5 View Results

Important Disclaimer

SEO is continually evolving area and results can sometimes change at very short notice. A professional SEO company cannot & should not guarantee a top rank in search engine rankings. We strive to keep abreast of all and any updates and changes to search engine algorithms and to maintain rank for our clients’ websites.

Please review our Terms and Conditions for additional details.