Our Story – About Us

Back in January 1999, we started as a resource management company where we would place consultants on site for our clients. For many reasons, fortunately, that did not last very long and by April of that year, we evolved into an Information Technology (IT) company where we provided software consulting services to several large banks on Wall Street in New York  City.

Then came the madness of Y2K (Year 2000). We stayed up all night on January 31, 1999 to make sure our work did not break. It did not.

In the middle of 2003, our founder, Rajeev Ratra, decided he had enough of the craziness of what is New York City and relocated to the Sunshine State. And that is how we ended up in Tampa Bay.

In the back of our minds, we always found pure IT work to be slightly boring. Actually quite boring. So, in early 2004 we became a website development company and we remained in that role until about 2012 where we figured that we would be of better service and value to our clients if we evolved into an online marketing company with focus on Internet marketing, content writing & production, website design & development, support & maintenance, essentially, a one-stop shop. In mid-2015, we created the concept of ArnimaONE, our all-inclusive web presence system that includes everything you need to get online.

So, here we are, today, a digital marketing & website development company that is uniquely and strongly positioned to help you grow your business online and offline.

With over 15 years of experience, we handle each and every project with total expertise and dedication.

Why Work with Us?

We Promise You Won’t be Disappointed.

Let’s cut to the chase. When it comes to web presence, you actually have several choices. You can hire freelancers. Or you can hire large marketing & advertising agencies. Or you can hire specialized web presence firms like us.  Now, it is a very well-known fact that freelance designers, developers & marketers have to be managed very carefully otherwise your run a significant risk of project delays, abandonment, quality problems & sometimes even being held hostage for financial reasons. And with larger agencies, you tend to become an “account” where it can be a struggle to just to talk to someone, and that too, at obscenely high rates.

What makes us different? Well, first of all, we believe in getting our hands dirty. We roll up our shirtsleeves and get down to work with you. And we do that for as long as it takes. Until you are 100% satisfied. We believe in quality and we can proudly say that we make sure that we complete each and every project, unless, of course the client decides to cancel or abandon (which has happened once or twice).

The right fit ultimately depends on many factors and your comfort with the selected service provider(s). So, tread carefully and be sure to do your due diligence before you proceed such as verifying references, looking at past work, reading customer testimonials and such.

Approach

We approach every project in a structured manner with robust design, development, quality and deployment processes so we can complete your project on-time and on-budget.

Agility

Industry standard processes and methodologies keep us on track and are designed to keep us agile so we can turn work around quickly and efficiently while maintaining quality.

Expertise

Our extensive Portfolio showcases a wide variety of professionally designed custom websites, web applications, e-commerce websites, content development and digital marketing projects.

Experience

We have been building websites and running online marketing campaigns since 1999. We survived the dot com bust. At the risk of sounding arrogant, we know exactly what we are doing!

Technical Stuff Part I

Our Go-Digital System.

The Arnima Go Digital System is the result of over 14 years of experience. This simple yet comprehensive 6-step system takes all essential aspects of web presence into consideration and is designed to get your business or organization on the Internet quickly, efficiently and effectively.

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The Arnima Go Digital Process

The Arnima Go-Digital System

PLAN

We first identify & understand your business requirements & marketing objectives to create a complete web presence plan that drives your entire project forward.

BUILD

Next, we build you a custom designed & professionally crafted responsive website that integrates with your brand & corporate colors for seamless online presence and identity.

POPULATE

Concurrently, we author, provision and populate your website with unique, relevant and meaningful content (text, images, videos and more) that website visitors look for.

PROMOTE

Once your website is “live”, we optimize and promote it using our arsenal of Internet marketing tactics and strategies. We also post ongoing website (e.g. web page, blog etc.) and social media updates (e.g. on Facebook, Twitter etc.) to keep your visitors engaged.

MAINTAIN

For your web presence operate at peak efficiency, it needs to be maintained regularly. Maintenance includes ongoing website, content, social and other updates and fixes. Support staff is available as and when needed.

Technical Stuff Part II

How We Manage your Project.

A process is defined as series of actions or steps taken to achieve an end. Over the last 10+ years, we have crafted processes that drive, control and monitor every aspects of your work for optimal results:

PROJECT EXECUTION

Our project execution processes are based on a collection of industry standards, established guidelines and selected tools that help us manage your project from start to finish

PROJECT MANAGEMENT

All projects are tracked using our dedicated, web-based project management system where we capture, track and monitor all tasks, discussions, communications, deadlines related to project progress. The system keeps all parties notified and up-to-date.

COMMUNICATIONS

Proper communication is essential; we track and save all communication for each project from start to finish. This creates accountability and prevents communications breakdowns.

DESIGN PROCESS

We monitor and follow industry design trends to make sure that our designs reflect current practices. We also follow established usability guidelines for stellar user experience

DEVELOPMENT PROCESS

We use a modified version of the agile method of development to streamline our development processes – our developers are continually trained to use these methods for all work

QUALITY ASSURANCE

Our quality assurance process focuses on the elimination of bugs, defects, mistakes and issues. We follow quality standards established by the International Standards Organization (ISO)

Disclaimer
Arnima uses a combination of onshore (US Based), near shore (Canada Based) and offshore (India/Asia/Europe based) resources for our projects. A significant portion of these resources are long term contractors that are exclusively engaged to work on our projects. Also note that resource allocation is based primarily on budgetary constraints. Therefore, there is a good chance that lower budget projects will be handled by our near shore and offshore resources – this essentially allows us to provide our top-notch services to you at affordable costs. Actual resource allocation happens when a project starts and ultimately depends on current workload and deliverable dates. Please do not hesitate to discuss any questions or concerns with us.